Prudential Bache recognizes its duty to be socially responsible. We demonstrate our responsibility as a corporate citizen when we interact with our customers, associates, and the community at large, following the guiding principles listed below:
- We build lasting relationships with our customers by offering only those products and services that are appropriate to their needs, provide fair value, and are in compliance with applicable laws and regulations.
- We nurture a culture within the Company that is highly moral, making decisions based on doing the right work in the right way for the right results.
- We ensure no associate's purpose or business group's bottom line is more important than preserving the name and goodwill of Prudential Bache.
- We foster a climate where all associates act with courage, integrity, honesty, and fairness. We are committed to creating an atmosphere that is free of discrimination or harassment of any kind, and where differences are respected and valued.
- We provide an engaging work environment, where associates can learn, grow, and develop, both professionally and personally.
"Doing the right thing for the right reasons should be the hallmark of how we conduct business with the public, our customers, and our associates."
-Enterprise Ethics Office